Mobile Industry Awards: product longlists announced

Product longlists for every category of the 15th annual Mobile Industry Awards, taking place on 1 June in London, have been announced, featuring 26 brands represented in six categories. Each has been selected based on the strength of the device, the strength of the proposition, industry response and of course, what they’ve achieved over the last 12 months.

The longlists below will be whittled down to shortlists by the Mobile team, before the categories are decided through the mobile industry’s most expansive awards judging process, with every major retailer, manufacturer and network, and many more leading industry players represented by senior figures across five days of judging.

See below for the categories and their longlists:

Phone of the Year

With the long list chosen by the Mobile team, the winner must not only showcase innovative, industry leading design, but also recognition from end users, success in retail and a legacy which furthers the brand itself.

    • Google Pixel XL


    • HP Elite X3


    • HTC 10


    • Huawei P9


    • iPhone 7 Plus


    • LG G5


    • Moto Z


    • OnePlus 3T


    • Samsung Galaxy S7 edge


    • Sony Xperia XZ


Hottest New Phone 2017

Widely seen as the one to watch, Hottest New Phone 2017 is the retailer’s choice and the device they’re depending on to drive sales and further the role of the mobile as the centre of a customer’s tech universe.

    • Alcatel A5 LED


    • BlackBerry KEYone


    • HTC U Ultra


    • Huawei P10


    • Lenovo P2


    • LG G6


    • Moto G5


    • Nokia 6


    • Samsung Galaxy S8


    • Sony Xperia XZ Premium


Manufacturer of the Year

Which device manufacturer has best utilised its products, market position and relationships to drive their overall strategy and reputation within the industry and beyond.

    • Alcatel


    • Apple


    • Blackberry


    • Doro


    • Google


    • HTC


    • Huawei


    • Lenovo/Moto


    • LG


    • Samsung


    • Sony


    • ZTE


Best Connected Home Product

An intense year of progress in devices, AI and software brings the connected home closer than ever to mass consumer consciousness. But which device stands above all else as the flagbearer of this expanding eco-system?

    • Amazon Echo


    • D-link DSP W215


    • Hive Active Heating


    • Logictech ZeroTouch


    • O2 Home kit


    • Philips Hue Colour Starter Kit


    • Samsung SmartThings Starter Kit


    • Sonos PLAY:1


Best VR Device

Virtual Reality is a literal reality in one in 10 households after hundreds of thousands of UK shipments in the last year. Judged not just on experience, but also on the strength of the proposition itself, the best VR device is the one that cements consumer confidence, awareness and aspirations in the medium of 360 video and VR applications.

    • Alcatel Idol 4s VR


    • Goji VR headset


    • Google Cardboard


    • HTC Vive


    • Oculus Rift


    • PlayStation VR


    • Samsung Gear VR


Best Value Phone

The ability to bring new and innovative features to as wide an audience as possible gives the Best Value Phone category a noble purpose. It’s an incredibly crowded field, pushing the limits of what can be done for under £200 to greater extremes, with the winner best exemplifying this trend.

    • Alcatel Idol 4 Plus


    • Doro 8030


    • Honor 5X


    • HTC Desire 825


    • LG Stylus 2


    • Moto G4


    • Samsung Galaxy J5 (2016)


    • Sony Xperia XA


    • STK Sync 5e


    • Vodafone Smart Ultra 7


    • Wileyfox Swift 2


See the full category list